The cost of a few hours of downtime, never mind days or weeks, can be devastating for a business or organization.  When a business is down, customers can’t make purchases or access account information.   Employees can’t work.  The lost revenue adds up quickly.  There was a time when taking days or weeks to recover didn’t have the lasting impact it does now.  Tape backups that required physical transportation were reliable enough for the time.  But today, businesses can’t wait weeks or even days to get moving again.

In today’s world, downtime is no longer acceptable.  The good news: BCDR (Business Continuity & Disaster Recovery) solutions eliminate downtime. Companies that don’t make BCDR implementation a priority are simply asking for trouble.  From server failure and power outages to cyber threats, downtime can be caused by several factors.  As ransomware continues to attack businesses everywhere, research shows that the average ransom requested is $4,300, and the average cost of downtime from an attack was 10X greater at $46,800. 

These are expenses that no company can afford.  Think about the number of employees affected by a disaster, their wages, the associated overhead costs and the revenue lost because of the disaster and add it all up for every hour of downtime.  Add to that the negative impact of a downtime incident on a company’s reputation (i.e. loss of trust and/or business) and you’ve got a significant blow to your bottom line.

Business continuity is more than backup and recovery.  Going beyond simply recovering data, business continuity saves businesses by keeping them online in the face of otherwise devastating issues such as ransomware, malware, natural disasters, network downtime and costly human errors.  Most importantly, business continuity offers end users the ability to immediately get business systems back up and running.  In today’s fast-paced cyber-environment, business continuity, disaster recovery, and data backup are absolute necessities.